Lady Gaga did a Nurtec ODT ad

My most scathing review ever?

I feel compelled to speak on the subject and break my newsletter silence. We’re all about dissecting celebrities’ social media posts here, aren’t we?

Lady Gaga put her Oscar-nominated acting chops to use recently… in a Nurtec® ODT commercial, which you can view here.

The day started off like any other, until I received a text from my friend Erin, who informed me that Gaga was the new spokesperson for the drug company her mom works for.

“Hmm, that’s… interesting,” I thought. The triple-threat woman has been very vocal and open about her health struggles, so this did make sense for a brand partnership.

And yet…

I immediately opened up Instagram to see for myself.

What I saw next was a shock to the system.

Lady Gaga

Lady Gaga on Instagram: “See full PI at @nurtecodt_pi. #pfizersponsored #nurtecodtpartner. Ever since childhood, I’ve dealt with migraine pain. When I tried Nurtec® ODT (rimegepant) 75 mg for the first time, I’ll never forget wishing I had found it sooner. That’s why I’m proud to partner with Nurtec ODT. 💜 We’re in this together. If you’re ready to speak to a doctor, ask about Nurtec ODT today. #MHAM INTENDED FOR US AUDIENCES ONLY. Individual results may vary. Prescription only. Nurtec ODT is for the acute treatment of migraine and the preventive treatment of episodic migraine in adults. Select Safety Information: Do not take if allergic to Nurtec ODT. Allergic reactions can occur, even days after using. Allergic reactions include trouble breathing, rash, and swelling of the face, mouth, tongue, or throat. Most common side effects were nausea (2.7%) and indigestion/stomach pain (2.4%). See full Approved Uses and Important Safety Information included in the image carousel. #ad”

June 13, 2023

We see a still image of Gaga from the Chromatica Ball, followed by the FTC-mandated side effects of the drug, accompanied by the brand-approved caption.

It’s also worth noting that a previous spokesperson for the medication was Khloe Kardashian.

Now I want to clarify that I am very pro and for girlies getting the bag, whether it turns us into capitalist monsters or not. But still I ask the question - What. Is. Going. On.

Naturally, I ran to the comments. Many fans expressed their confusion and disappointment.

It’s bizarre to see a celebrity of Gaga’s stature doing a sponsored post like this. Perhaps even more surprising is an artist like Gaga with a massive LGBTQ+ fan base not throwing up even a story for Pride. We’ve of course been inundated with Haus Labs post after post, but the lack of authenticity and connection we once associated with the pop star has diminished so much.

I was listening to the latest episode of the Comments by Celebs podcast, where they discussed which celebrities do a good job of establishing themselves as a personality online, so when sponsored posts do go up, it feels more natural and less, icky, shall we say. Their example of a celebrity who does this well is Sofia Richie, and I feel that Jessica Chastain does this well. Their example of a celebrity who doesn’t do this well? Sydney Sweeney. Unfortunately, I may have to add Gaga into this category now, especially as of recent.

So my questions are as followed:

1.) How much was she paid?

2. ) What footage did they use for this commercial? Was it from an actual Chromatica Ball?

3.) Are we getting a concert video?

4. ) Is she that strapped for cash?

At least her team isn’t deleting comments?

*** please note I am just being ridiculous and do not take most of this seriously ***