Espresso martini aesthetic 🍸🤎
Another aesthetic analysis
And we’re BACK with another Instagram aesthetic examination. Just like with my supermarket aesthetic post, I’m not hating on this trend, just simply exploring it because it fascinates me.
I don’t know if the aesthetic we’re talking about today has a name, which is why I’m henceforth calling it the “espresso martini aesthetic”. Why this name? It’s not only because the image of an espresso martini, with three perfectly placed coffee beans and atop a marble counter, is often present on these feeds (but let’s be real, they’re on everyone’s feeds/stories/bars/tables). It’s because these accounts provide the allure of an espresso martini - sophisticated, sensual, elegant, yet still simple.
These types of feeds are a mood board, almost akin to Pinterest, of an aspirational lifestyle. They are effortless, without trying too hard.
Accounts that adhere to this aesthetic include Endlessly Love Club, Maria Kragmann, Camelia Farhoodi, and Alessa W. Admittedly I don’t know too much about these influencers. And quite frankly, I don’t want to know more about them. I want them to continue being a mystery to me. Are they models? Probably. Where do they live? Europe, most likely. Who is taking their photos? How are they always on vacation? Are their designer items gifted by brands? Because if so, that’s rarely disclosed. But I strangely don’t care!!!
Screenshot from EndlesslyLoveClub’s Instagram
So, what kind of content do these accounts feature?
Designer bags, shoes, make-up, etc.
Sumptuous dinners and cocktails.
Geo-tags are rarely present, lending to an even greater aura of mystery.
Four to five posts in a day.
Often no caption or a single emoji.
Minimalistic, yet still lavish.
The hues are often black, brown, beige, cream and white, with the occasional pop of color.
Beautiful, beautiful - and I cannot emphasize this enough - beautiful people.
At first, this sounds like very Kardashin-esque. But Kardashian-esque they are not. While the level of luxury is there, the presentation is different, more subtle, somewhat more candid, and even more mysterious. Random, but not too random. I enjoy not knowing where they are when they post a shot of an ocean and palm trees. They could be anywhere in the world, and that’s how I’d like to think of them.
Screenshot from Alessa W’s Instagram
A large part of me wants to conduct a social experiment where my Instagram content shifts to this style. I’m curious to see if a.) I can successfully do this trend b.) how it would affect my following. My current content is very colorful, mostly food, and my static posts occur only about 4 to 5 times a month now. It’s very Philadelphia-centric, which is where I live. But perhaps I’ll slip into my glamorous, mystery era, where I just post a single glass of Pinot Grigio, or a black-and-white shot of a close-up of my eye.
Maybe no one else cares about these kind of accounts and creators like I do, but I really just had to get it out of my system and talk about it.
BONUS: I spoke with an “ex-influencer” about why she decided to leave the industry. Listen to the podcast episode here.
I love this, Camille… I’ve probably followed Jen Ceballos entirely too long and know too much about her at this point (I’m a creep)